• New study reveals Rome as the most popular honeymoon destination in Italy ahead of this wedding season, according to search data
• The study uses Ahrefs to determine which popular Italian destinations are most popular amongst couples in search for a honeymoon spot.
• The study also analyses the affordability of these popular destinations, using data sourced from booking.com and Airbnb

In a recent study conducted by travel experts, Amalfi Coast Tours, Rome is identified as the most sought-after Italian honeymoon destination for couples.

Using data sourced from Ahrefs, this study examines the search volume in the UK for various popular Italian honeymoon destinations to pinpoint the most desired choice among newlyweds this year. 

Additionally, the study rates the affordability of these destinations by combining the average costs of accommodation on both booking.com and Airbnb for a week’s stay in July, in order to identify which offers the best value for money.

Italy’s romantic allure has long attracted couples seeking a blend of culture, scenery, and good weather. This study helps newlyweds identify the most popular and affordable spots for their dream honeymoon.

Rome is the most searched honeymoon destination, highlighting its status as a premier Italian holiday spot. It garners 600 global searches monthly, with average accommodation costs of around $1,461 for a week-long stay in July for two people.

Sicily joins Rome at the top of the ranking, also holding a global search volume of 600, however, average costs here are just $620 per week – which is $841 less than in Rome.

Ranked third in popularity are Lake Como and Sardinia, famous Italian destinations with a monthly global search volume of 450. However, they differ in cost: a Lake Como honeymoon averages $1,096 per week, while in Sardinia, it’s $766.

Tuscany ranks fourth with an average monthly search volume of 400, accommodation for two adults for a week here costs around $820 on average.

In fifth place is Venice, a renowned vacation destination attracting 300 honeymoon-related searches per month. The average cost for a stay in this city is approximately $1,277 per week.

The top ten most searched for honeymoon destinations

Destination	Search Volume	Average Cost ($)	Ranking
Rome	600	$1,461	1
Sicily	600	$620	2
Lake Como	450	$1,096	3
Sardinia	450	$766	4
Tuscany	400	$820	5
Venice	300	$1,277	6
Florence	200	$1,294	7
Naples	150	$618	8
Sorrento	100	$1,477	9
Amalfi	70	$1,496	10

At the bottom of the ranking are five spots: Cilento, Salerno, Umbria, Matera, and Revello, with 0 searches related to honeymoons. Accommodation prices in these locations range from an average of $626 to $1,701 for a one week stay.

Positano ranks as the second least searched-for honeymoon destination with an average search volume of 40, it also holds the highest price tag, averaging $3,423 for newlyweds.

Puglia, otherwise known as ‘Apulia,’ ranks as the third least sought-after destination, averaging a search volume of 50 and a price tag of $699 for one week.

Cinque Terre, a coastal area comprising five fishing villages on the Italian Riviera, ranks as the fourth least searched-for destination. It has an average monthly search volume of 60 and offers an affordable stay, averaging around $833.

Capri also holds a search volume of 60, however, it is notably more expensive, ranking as the second most expensive destination at $2,817 for a week’s stay.

Verona, a city in Veneto, is the fifth least sought-after honeymoon destination on the list, holding an average search volume of 70. The average cost for newlyweds hoping to stay here is $974 per week.

The ten least searched for honeymoon destinations

Destination	Search Volume	Average Cost ($)	Ranking
Ravello	0	$1,701	20
Matera	0	$615	19
Umbria	0	$510	18
Salerno	0	$632	17
Cilento	0	$623	16
Positano	40	$3,423	15
Puglia	50	$699	14
Cinque Terre	60	$833	13
Capri	60	$2,817	12
Verona	70	$974	11

Speaking on the findings, Travel Expert from Tours & Tickets, Magdalena Petrusic said, “Rome’s position as the most sought-after Italian honeymoon destination reflects its charm for couples wanting a romantic and culturally rich experience.

“This study not only emphasizes Rome’s popularity but also offers valuable insights into the affordability and desirability of Italy’s top honeymoon spots, helping couples make informed decisions for their dream getaway – especially if they’re looking to switch things up rather than visiting the capital.”