London, December 2024: Award-winning PR and communications agency LOTUS is delighted to have been appointed by Pullman Maldives Maamutaa Resort and Mecure Maldives Kooddoo Resort to manage all PR activity in the United Kingdom and other key markets in Europe.

LOTUS will support the Maldivian resorts with strategic counsel and communications services that increase awareness of the properties, enhance consumer and trade engagement, and drive bookings through earned media and social media partnerships.

Part of the Accor Group, the resorts are located in the south of the Maldives in the Gaafu Alifu Atoll in the Indian Ocean. Situated on the lush Kooddoo Island, Mecure Maldives Kooddoo is a 70-villa boutique-style resort, inspired by the lively energy of the Maldives. On land, villas are nestled beneath swaying palm trees alongside golden beaches, whilst guests seeking unparalleled views over endless horizons can discover the collection of overwater villas. Visitors to this tropical paradise are treated to an endless array of activities such as diving, jet skiing and paddle boarding, as well as indulgent spa treatments and creative dining concepts. Set amidst 18 hectares of lush tropical flora and fauna, Pullman Maldives Maamutaa boasts 122 decadent villas, including two exclusive Aqua Villas featuring bedrooms submerged beneath the turquoise waters. Offering a range of over-water and beachside villas, the resort is surrounded by lush vegetation, a natural lake and sun-kissed beaches, plus one of the region’s largest and deepest lagoons.

LOTUS’ strategy will focus on highlighting the properties’ distinct identity, through the unique selling points and characters of each resort. Activity will focus on reigniting the interest of the luxury consumer through a robust social media strategy and supporting media programme.

Dipti Katoch, Cluster Commercial Director at Pullman Maldives Maamutaa Resort and Mecure Maldives Kooddoo Resort, commented: “We’re delighted to be working with LOTUS on our PR activity as we continue to increase awareness of our two properties across the UK and European markets.”

Jules Ugo, CEO at LOTUS, added: “We are thrilled to be appointed as Pullman Maldives Maamutaa Resort and Mecure Maldives Kooddoo Resort’s new PR agency partner. With our varied hospitality expertise and extensive knowledge of the Maldives archipelago, LOTUS is well equipped to support with the execution of PR and social strategies to ultimately drive bookings.” For more information, visit www.pullmanmaldivesmaamutaa.com / www.mercuremaldiveskooddooresort.com