Inside MOI: Roneford Catering’s High-End Kitchen & Bar Design for MAD Restaurant Group

A new and upcoming high-end Japanese concept restaurant in the heart of London’s Soho district. Located at 84 Wardour Street, London, MOI, by the MAD Restaurant group reached out to Roneford Catering with a brief that would blend their culinary vision with sustainable Commercial Kitchen Designs whilst keeping to their aesthetically pleasing interior.

The Vision

Working closely with ex-Gordon Ramsey Executive Chef and the Head of Beverage at MAD Restaurants, the brief for MOI Restaurant was to deliver a fully bespoke Commercial Kitchen and Bar Design for a contemporary fine-dining concept, with emphasis on

energy efficiency
workflow ergonomics
unique bar & kitchen aesthetics
seamless operational functionality

**Open Plan Kitchen – Drawing** – Drawing by Roneford Catering

Image gallery image — **Open Plan Kitchen – Drawing** – Drawing by Roneford Catering

Photographer @steviecampbellcreative

The Design

Our team at Roneford Catering brought MOI’s vision to life with a fully bespoke kitchen and bar design, crafted to meet the demands of a premium fine dining experience. Two commercial kitchens and two bar areas — across both floors — were designed to deliver seamless service, combining precision cooking with striking visual impact.

The open show kitchen, cocktail bar and Japanese inspired grill and omakase bar enhance the guest experience, while the back-of-house areas are built for high-volume service, supporting smooth workflows and consistent delivery.

Photographer @steviecampbellcreative

Upstairs, the bar showcases bespoke stainless steel fabrication, with bottle coolers set flush into the counter and matching pull out keg trolleys for a refined finish. Working alongside Beyond Bars, the Tayer system was integrated with its signature hexagonal design to create a striking, efficient service station.

Smart, Sustainable Equipment

Every piece of equipment was carefully selected for its efficiency, reliability, and longevity.

Rational combi ovens reduce energy use by up to 70% and consolidate multiple cooking functions into one unit. (Source: Rational AG)
Adande drawers help maintain stable temperatures with up to 50% less energy use. (Source: Adande UK)
Foster & Fagor refrigeration, Williams meat agers, and Angelo Po modular systems ensure sustainable performance while supporting high-spec culinary operations. (Source: Energy Star , Angelo Po)

These choices reflect a modern, energy-conscious approach that complements MOI’s elevated dining concept.

To find out more on each equipments energy efficiency check out our blog post at Roneford Catering

Photographer @steviecampbellcreative

The Result

The result is a future-proof, high-performance Commercial Kitchen and Bar that pairs refined design with sustainable innovation. By blending aesthetic detailing, operational functionality, and energy efficiency, MOI now stands as a bold new destination in Soho’s dining scene.

Contact Roneford Catering here to see our full image gallery here.

Read more about the Commercial Equipment used for this project on our blog.

Thinking about a new restaurant concept or wanting a revamp? Explore our Commercial Kitchen Projects. And don’t forget to sign up for a FREE* site visit with our in house kitchen designer.

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