EatClub and Acme Fire Cult launch a restaurant festival celebrating local restaurants and opening up access to some of the borough’s best tables.

Restaurant Acme Fire Cult joins forces with hospitality tech app EatClub to launch The Restaurant Festival, Hackney. As a month-long chef-led celebration running from the 1st to the 28th February* the festival is designed to drive footfall to a limited number of offer-led tables at some of Hackney’s most in-demand independent restaurants during a traditionally quieter trading period.

Curated by Acme and powered by EatClub, the festival brings together a handpicked group of restaurateurs under a single neighbourhood-wide campaign with a clear objective: to support the hospitality community while spotlighting the exceptional culinary talent based in Hackney, and to increase accessibility and affordability at some of its top restaurants for diners looking to get out and about during a dreary February.

EatClub will help fuel daily momentum across the festival, enhancing its energy and viability through exclusive 40% dining offers at all participating venues – driving incremental revenue while connecting restaurants with EatClub’s audience of highly engaged diners actively seeking standout dining experiences.

Confirmed restaurants already include Acme Fire Cult, Mangal 2, Papi, Tom’s Pasta, Corrochio’s, Alber’s, My Neighbours the Dumplings, Sune, Oren, Berber & Q and Big Night with further announcements to follow in the coming weeks. Together, they represent a cross-section of the neighbourhood’s dining landscape, from long-standing cult classics to newer restaurants that have quickly become favourites with Londoner’s and tourists alike. 

Pan Koutlakis, Chief Executive Officer of EatClub commented: “February is a tough month for many restaurants so we have built this festival with one simple goal in mind: filling more tables at the time restaurants need them most. By partnering EatClub’s smart dining technology with operators we admire, like Acme Fire Cult, we’re able to drive real footfall, introduce restaurants to new diners, and celebrate the neighbourhoods that make London’s food scene so special.”

Paul Rosser, Director of Acme Fire Cult said: “I’ve always admired the impact of New York Restaurant Week in making top restaurants accessible to everyone, and this inspired our festival. Hackney has a vibrant and rapidly evolving food scene, with creative, independent restaurants that are deeply rooted in the local community. By partnering with EatClub to offer diners up to 40% off, we hope to encourage people to explore these restaurants, celebrate the stories behind them, and support our borough’s local dining scene. Launching in February also helps restaurants through one of the quieter periods of the year, keeping these local institutions thriving while giving people a chance to get out, socialize, and enjoy the incredible food Hackney has to offer”

The Restaurant Festival, Hackney reflects a shared ambition from EatClub and Acme Fire Cult to support independent restaurants with practical, commercially minded initiatives that drive real-world results. By combining a strong consumer offer with curated storytelling and targeted marketing, the festival aims to bring new energy to Hackney throughout February and reinforce the area’s status as one of London’s most exciting places to eat.

To take part in The Restaurant Festival, Hackney, diners simply need to download and sign up to the EatClub app, which is free to use with no cost to the customer. Through the app, guests can browse participating restaurants, and walk-in to automatically access the exclusive 40% off offer. The deal is redeemed directly in-app at the point of payment, by linking a payment card and paying via the app, ensuring a seamless experience for both diners and restaurants. EatClub’s mission is to help great restaurants fill empty tables while giving diners access to standout food experiences at exceptional value, creating a model that works sustainably for both sides.