Ahead of this year’s Big Football Tournament:

• Expedia Group becomes PredictHQ’s first deeply integrated online travel agency (OTA) partner, bringing its real-world context directly into Partner Central – the platform lodging partners use to manage rates, inventory and performance 
• New joint forecasts project total traveller spend across North America’s host cities to exceed £6 billion between June and August 2026 – £550 million higher than last year 
• Accommodation spend is projected to climb 86%, with international arrivals fuelling four-digit demand surges in key host cities 

LONDON, March 2, 2026 –Expedia Group today announced a new partnership with PredictHQ,  the leading provider of real-world context, integrating its verified event signals and predictive demand intelligence directly into Partner Central, the platform lodging partners use to manage their business. The integration gives lodging partners a clearer view of rising travel demand by combining PredictHQ’s forward-looking demand forecasts with Expedia Group’s rich traveller insights, empowering them to identify, anticipate, and act on demand shifts with greater confidence. 

New PredictHQ forecasts show traveller spending across accommodation, ground transportation, and food and beverage in North America’s host cities is projected to exceed £6 billion between June and August 2026 – an increase of more than £550 million over the same period last year. 

Top cities expected to see major economic growth 

Several host cities are set to experience dramatic jumps in fan-driven economic activity. Arlington, Texas, is predicted to see the largest total spend increase, with total traveller spend expected to exceed £415 million – a 135% year-over-year increase. Foxborough, Massachusetts (+161%), Kansas City, Missouri (+73.4%), Philadelphia, Pennsylvania (+19.9%), and Houston, Texas (+18.3%) are also projected to experience substantial boosts to their local economies.

Global fan demand surges toward host cities 

New international demand insights reveal dramatic match-week surges, with global fans driving steep percentage increases across several host cities. 
 

Expedia Group data shows Japan and the UK leading inbound demand into Dallas, up 1,820% and 1,530% above typical weeks, respectively. Brazil-to-Philadelphia and Germany-to-Houston routes are also recording four-digit growth as supporters travel across borders to follow their teams. Meanwhile, demand from Australia to Seattle is rising 400%.
 

Taken together, these trends signal how global fan movement is accelerating – a clear reflection of fast-rising flow corridors, grounded in bookings already made across key international routes. 

Accommodation spending expected to nearly double 

Across host cities, projected accommodation spending from June to August 2026 is projected to surge from £1.9 billion to £3.5 billion year-over-year – driven by fans booking rooms that extend well beyond match days. ⁵ 
 

The cities seeing the biggest percentage jumps in accommodation spending include:  

• Arlington, Texas – projected 369% increase YoY  
• Foxborough, Massachusetts – projected 310% increase YoY   
• Santa Clara, California – projected 159% increase YoY  

Turning insight into impact for lodging partners 

Campbell Brown, CEO of PredictHQ, said: “Major global events or groupings of harder-to-track, smaller events both create highly concentrated and fast-moving demand patterns that traditional forecasting models and AI systems lack the real-world context to detect. Demand does not move in straight lines; it responds to what is happening in the world every day. By partnering with Expedia Group, we are embedding this trusted, explainable context directly into decision-making, enabling travel providers to anticipate demand shifts earlier and capture revenue that would otherwise be missed.” 

Susan Spinney, Senior Vice President, Hotel Market Partnerships at Expedia Group, said: “What makes this powerful is how we connect predictive intelligence directly to commercial action. We’re not just identifying demand – we’re enabling partners to respond immediately in Partner Central, whether that’s adjusting strategy, increasing visibility through TravelAds, or targeting the right domestic and international travellers at the right time. It’s about turning foresight into measurable growth.” 

Read Expedia Group’s guide on how hotels can win big with sports tourismhere.