Hard Rock’s first hotel in Malta welcomes guests to a luxurious new Mediterranean destination where music, entertainment and immersive hospitality come together on the shores of St. George’s Bay

L-R: Guitar Smash Ceremony, Rock Suite, exterior rendering of Hard Rock Malta 

3rd September 2026 – St. George’s Bay, St. Julian’s, Malta / Hard Rock Hotel Malta, a highly anticipated upscale, five-star* destination, has officially opened its doors to the public following a celebratory guitar smash ceremony marking the group’s first hotel on the island. 

Located in the lively St George’s Bay, twenty minutes from the airport of UNESCO World Heritage Site Valletta – with the famous Mosta Rotunda and the Rabat Catacombs a short drive away – the luxurious hotel is set to transform the area through hospitality, entertainment and economic development. Hard Rock Hotel Malta delivers the legendary vibe of the Hard Rock brand with the friendly charm and sunny reputation of Maltese hospitality.

Esteemed guests from across the island, Hard Rock executives and partners, and international guests Leomie Anderson, Corinna Brown, Gizzi Erskine and Arielle Free gathered to celebrate the opening of the new five-star* destination. The event featured upbeat live entertainment from some of Malta’s biggest names – including Aiden, Malta’s Eurovision 2026 Representative, Malta’s top selling female artist Ira Losco, and singer Shaun Farrugia, as well as an artistic swimming performance in the hotel’s guitar shaped pool before guests ended the night dancing to local DJ J Joy. 

“We are thrilled to see our vision for Hard Rock Hotel Malta come to life as part of the wider development of St. George’s Bay” commented Robert Debono, CEO of db Group. “We can’t wait to show guests the rich culture and incredible views that Malta is famous for, combined with Hard Rock’s iconic, music led experience in hospitality”

“The opening of Hard Rock Hotel Malta marks an incredibly exciting new chapter for St. George’s Bay, St. Julian’s, Pembroke and the wider island,” said Thomas Guss, General Manager of Hard Rock Hotel Malta. “We’re thrilled to finally welcome our guests and the local community and bring to life a vibrant new destination where music, entertainment, dining and unforgettable experiences come together. We can’t wait to see Hard Rock Hotel Malta become a new favourite on the island!”

The opening represents a monumental €350 million direct investment in Malta’s tourism sector, and has created several hundred new jobs spanning a vast array of specialised roles, from master mixologists and culinary artisans to wellness therapists and luxury hospitality specialists. 

“Tonight is a celebration of Malta’s incredible culture, heritage and talent, alongside the music, creativity and experiences that make Hard Rock unique”, said John Rees, Senior Vice President of Hotel Operations at Hard Rock International. “This landmark opening is a significant investment in Malta, with €350 million invested in the island’s tourism sector and hundreds of new jobs created. We’re so proud to be part of Malta’s next chapter and excited for guests to experience everything Hard Rock Hotel Malta has to offer.”

The unmistakable, vibrant energy of the Hard Rock brand is felt throughout the new 397-room destination, from the rooftop cantilever pool to the beach club, immersing guests in the beauty and spirit of the Mediterranean’s beachside atmosphere. With 11 swimming pools, more than 10 restaurant, bar, lounge and club venues, a 3,800sqm spa wellness and fitness space (which is one of the largest venues in Malta), and a 466 sqm ballroom, guests are set to experience Malta’s history fused with Hard Rock’s iconic lifestyle.

The hotel is also home to one of Malta’s largest wellness destinations, Rock Spa®, spanning almost 4,000 square metres. Hard Rock Hotel Malta will offer signature wellness experiences, including the largest Body Rock® in the world (Hard Rock’s state-of-the-art workout facility) and  Rock Om®, a customised yoga experience for  guests to experience from the comfort of their rooms. At the Rock Spa®, guests can enjoy Rhythm & Motion, a fully immersive music-centric spa menu. 

Hard Rock Cafe St. Julian’s Malta brings the iconic Hard Rock experience to one of the Mediterranean’s most vibrant destinations, combining world-class dining, live entertainment, legendary hospitality, and an impressive collection of authentic music memorabilia. Located within the newly opened Hard Rock Hotel Malta, the 1,400-square-metre venue offers indoor and outdoor seating for 222 guests, a vibrant restaurant and bar, the iconic Rock Shop®, and exclusive memorabilia celebrating some of the world’s most renowned artists. With a globally recognised menu, live music, special events, themed nights, and unique Malta-exclusive merchandise, the cafe is positioned as a dynamic entertainment and social destination for both locals and international visitors.

Hard Rock Hotel Malta is now accepting reservations through the website and at +356 2124 6000