One of the UK’s most rare hotel accolades marks the beginning of a new era for Holmes Hotel, a quintessentially British townhouse hotel at the heart of Marylebone.

Holmes Hotel London is entering a new chapter.

The much-loved Marylebone hotel has been awarded Four AA Red Stars, one of the most prestigious and exceptionally rare accolades in British hospitality.

With only three hotels in London currently holding the distinction, the award places Holmes amongst the capital’s most elite hotels and provides the perfect moment to look again at what makes this characterful Marylebone address so special.

Holmes is marking the occasion with a completely new suite of photography and lifestyle imagery, revealing the hotel through a fresh lens and capturing what it really feels like to stay: warm, inviting and quintessentially British, with the atmosphere of a private townhouse and the unmistakable character of Marylebone.

This is not simply an awards announcement. It is a new chapter for Holmes.

Set across four beautifully restored Georgian buildings on iconic Chiltern Street, Holmes sits at the heart of one of London’s most desirable neighbourhoods.

With an idyllic, village-like feel of Marylebone, with its independent boutiques, cafés, restaurants and elegant Georgian architecture; the characterful shops and energy of the chic Chiltern Street.

Regent’s Park, Marylebone High Street, The Wallace Collection and some of London’s most celebrated shopping and dining destinations are all within easy reach.

It is a location that feels distinctly London, while retaining the intimacy of a village and Holmes feels completely at home here.

Rather than a conventional city hotel, Holmes has the character of a private London townhouse, a truly neighbourhood feel that allows you to curate your own stay the way you like it.

At the heart of Holmes is Kitchen at Holmes, the hotel’s idyllic 2 AA Rosette neighbourhood restaurant and bar.

Open throughout the day, Kitchen at Holmes is as much a part of the local Marylebone scene as it is part of the hotel, bringing together seasonal produce, Mediterranean influences and a relaxed, welcoming atmosphere. Its restaurant, bar, terrace and private dining spaces create somewhere to linger from morning coffee through to dinner and cocktails.

For Holmes guests, the experience extends beyond the front door.

Through Friends of Holmes, guests and local residents can become part of the hotel’s community, enjoying year-round benefits including preferential savings on food and drink, special rates on bedrooms and events, priority restaurant bookings, exclusive event access and use of the hotel’s gym and sauna.

It is Holmes as a neighbourhood address rather than simply a hotel.

Bespoke guest services, exceptional experiences, and distinctive event spaces.

For those who want to explore further, you can even take a classic Holmes-branded bicycle to discover Marylebone Village and Regent’s Park, allowing guests to experience the neighbourhood at their own pace.

The feeling of a private residence continues throughout Holmes.

Its private events spaces have the intimacy and character of a townhouse in mind, creating distinctive settings for private dinners, celebrations, meetings, drinks receptions and social gatherings.

From the intimate and luxurious Parlour and private dining spaces to the Residence and Gallery, a self-contained collection of spaces designed for private hire. The atmosphere is personal and residential, more private Marylebone house than hotel function room.

Bedrooms and suites with a sense of discovery.

Holmes’ accommodation ranges from cosy rooms for two to luxurious duplex Loft Suites, combining the building’s classic architecture with contemporary interiors.

Among the hotel’s most distinctive spaces are its duplex-style rooms, where bedrooms unfold across two levels and architecture becomes part of the experience.

Galleries create unexpected perspectives through the rooms, drawing the eye down towards the Georgian architecture and graceful townhouse streetscape beyond.

The result is accommodation that feels less like a conventional hotel room and more like a private London pied-à-terre, with every turn revealing another detail of the building and its history.

The new future for Holmes.

Four AA Red Stars mark an important moment in the story of Holmes Hotel London.

They recognise the quality of the hotel today, while providing the perfect opportunity to rediscover everything that has always made Holmes distinctive: its townhouse character, its outstanding hospitality, its neighbourhood restaurant and its uniquely enviable position in Marylebone.

Now, with a new visual identity, a completely refreshed suite of imagery and a renewed focus on the experience of staying in this remarkable part of London. 

Four Red Stars. One Marylebone original. A new chapter begins.