Tag: marketing
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The hotel business plan…and why it’s important
If you intend to own and operate a hotel, the one thing you must have in place is a solid, actionable and realistic business plan. Not only will this be useful to you when you want to attract investors and partners or when you need to obtain funding, it can be the perfect roadmap to…
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The impact of AI on hospitality marketing
Speak to any experienced marketer and they will be able to reel off the famous “seven Ps” that define the profession: Product, Price, Place, Promotion, People, Process and Physical evidence. This is a good place from which to begin a journey towards understanding the present and future impact of Artificial Intelligence (AI) on marketing –…
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Hybrid hospitality brand The Social Hub signs up former Philips global marketing executive to help organisation become household name
Amsterdam, The Netherlands (13 November 2024) – HYBRID hospitality pioneer The Social Hub has appointed an acclaimed global marketing transformation specialist to lead its new-look operations. Trix van der Vleuten joins as Chief Marketing Officer (CMO), heading up the newly structured Marketing & Performance team at the business that offers hotel facilities, student and extended…