THE WORLD’S FIRST SYNAESTHESIA-INSPIRED COCKTAIL MENU, 

WHERE COLOURS BECOME FLAVOURS.

• With 12 unique cocktails, the NEW SPECTRUM menu at London’s Fitz’s Bar lets guests explore lighter tints or darker shades, revealing how different colours taste.
• Inspired by synaesthesia—the phenomenon of perceiving colours through taste—guests can experience their favourite shades in an entirely new way.
• The menu launches on Wednesday 6th November.

Fitz’s Bar at Kimpton Fitzroy London, located in Russell Square, introduces a world-first in cocktail innovation with its new menu, SPECTRUM. Launching on 6th November, this groundbreaking menu features 12 expertly crafted cocktails that bring the sensory phenomenon of synaesthesia to life. With each cocktail as unique as the colour it represents, the NEW SPECTRUM menu allows guests to choose from lighter tints or darker shades, revealing how different shades of colour taste.

Inspired by synaesthesia — a rare neurological quality which causes individuals to perceive colours through taste — this menu invites guests to indulge in a visually and flavourfully immersive experience as each drink is tied to the emotions, memories, and flavours associated with its designated colour.

The introduction of SPECTRUM is led by Bar Manager, Massimiliano Bosio, who has an impressive background from top venues like Homeboy and the D&D London group. Under his direction, this menu promises to be a true exploration of flavour. Guests can choose to explore the ‘light’ or ‘dark’ side of the menu, with lighter tints offering refreshing, vibrant blends and darker shades unveiling complex, bold flavours.

For those who venture into the dark, the Black Hole cocktail draws on the mysterious allure of its namesake. Featuring a mix of Sipsmith VJOP Gin, Corte Vetusto Mezcal, banana, walnut, shiitake mushroom, and Amontillado Sherry, it’s a deep, intricate creation designed to intrigue and captivate.

Meanwhile, the King of Persia cocktail takes inspiration from the royal associations of purple, a colour historically reserved for nobility. With floral hints of pomelo, bergamot, and grape, this drink blends Fresh Monkey Grain Spirit, The Botanist Gin, kaffir lime, pine, rose petals, and Pinot Noir reduction, offering a refined balance of floral and fruity flavours.

Staying on the darker side, the Taboo cocktail delivers a perfect mix of sweet and spicy. Representing deep red’s passion and intensity, Cazcabel Tequila and Peat Monster Whisky create a strong foundation, while mandarin, chilli, pineapple, and strawberry bring a vibrant play of heat and sweetness.

On the lighter end, the Green Dragon embodies the freshness of nature, with Brugal 1888 Rum, Beefeater London Dry Gin, pandan leaf, mint, lychee, and coconut delivering a luminous taste of renewal.

The Sapsucker cocktail brings a burst of sunshine with its light yellow hue, a colour often tied to refreshing citruses and tropical fruits. Blending citrus tang with tropical notes, this eclectic cocktail—crafted with Tapatio Blanco Tequila, Canerock Spiced Rum, mandarin bitters, tepache, and grapefruit—captures the lively essence of sun-filled days.

The Morning Dip cocktail encapsulates the essence of light blue, a colour symbolising calm and healing. Inspired by the sea, this soothing blend offers subtle hints of saline flavours, evoking the peaceful feeling of a morning swim. Made with Busker Irish Whiskey, Boatyard Vodka, dry sherry, lemon, mustard, passion fruit, and brown butter, it offers a tranquil yet invigorating flavour experience.

Massimiliano Bosio, Fitz’s Bar Manager says, “We’re delighted to introduce the SPECTRUM cocktail menu, a first of its kind that combines the art of mixology with the sensory magic of synaesthesia. Each drink tells its own colourful story, offering an immersive experience for our guests. We can’t wait for people to explore the flavours of the spectrum in a truly unique way.”

SPECTRUM promises to push the boundaries of cocktail innovation, transforming the way we experience drinks and colour. Whether you’re drawn to bright, zesty tones or deeper, more intense shades, this extraordinary menu offers something for every palate.

Fitz’s new SPECTRUM cocktail menu launches 6th November and bookings can be made via the link here.